Concept art

In Technical term

Concept art is a form of illustration used to transform an idea for use in different media or productions such as films, video games, animation, comic books before turning into final product.
Concept art could also be referred to world-building artwork, used to inspire the development of media products.

A concept artist is a person who generates a visual design for an item, character, or area that does not yet exist, but will later be includes to, film, animation, and more recently, video game production.

Further explanation

Concept art can sometime be confused as visual development art or concept design. Concept art is developed through several iterations. Multiple solutions are explored before settling on the final design. Concept art is not only used to develop the work, but also to show the projects progress to directors, clients and investors.

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