Alexa Internet

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Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999. Alexa Internet is an American web traffic analysis company based in San Francisco.

Its toolbar collects data on Internet browsing behavior and transmits them to the Alexa website, where they are stored and analyzed.

This is the basis for the companys web traffic reporting, including its Alexa Rank. According to its website, Alexa provides web traffic data, global rankings, and other information on 30 million websites.

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